There are a lot of abbreviations in use in IT and IT Security - it's not bad and it's not good, it's just a fact. I was thinking of introducing a new one - MTBH.
One can encounter a lot of "holy wars" between lovers of this or that operating system, and for the unprepared user it is always hard to anticipate any opinion, because there are a whole bunch of factors that are presented and being discussed. Here I propose the (yet) hypothetical factor that can help to choose a desktop operating system - Mean Time Between Helpdesk Calls (MTBH).
Besides usability (which is hard to measure, by the way), it is important for end user that his/her personal computer does not require much maintenance and does not cause much trouble. Do you remember last time you did "virus cleaning exercise" for some friend or relative? When considering corporations - they are also interested in minimizing support/operational costs and would prefer software (you can include office or other software in such evaluation as well) with big MTBH. This would result in integral factor, depending on ease of use, reliability, stability and resistance to various computer threats out of the box.
That being said, I don't argue that market share in the desktop operating systems will dramatically change anytime soon, but to be sure that you use optimal solution you need unbiased criteria when going through the selection process, and MTBH (when we manage to measure it) may become one of them.